Common SEO mistakes that businesses make

Search engine optimisation refers to the process of boosting web traffic towards a particular website and improving its rank in the search engines. Conversely, the higher the rank of your site, the greater number of visitors it will attract. Simply put, SEO is the heart and soul of any websites success. Nonetheless, there are still a number of big brands and sites that are guilty of committing several SEO mistakes, knowingly and unknowingly. You cannot afford to commit even a miniscule mistake when it comes to optimising your website.

Lack of SEO knowledge and poor website management

Whether we like it or not, SEO fundamentals are imperative and should be in the list of a website developer’s task.  In the world of big brands and sites, to ignore the search engines’ chief guidelines for ranking and crawling a website can lead to anonymity for that website. Anonymity in the sense that it will get further lost it in the clutter of the Internet. This is one of the primary detriments or negative effects that must be avoided as it renders all your efforts futile. It just wastes heaps of your time and loads of your cash. A good SEO campaign, on the other hand, goes a long way and delivers exceptional results.

Disregarding the benefits of hiring a full-time SEO company

If you are not SEO savvy or do not have someone within your business who is, it is more beneficial to hire a full-time SEO company since they have access to professional and experienced staff and unlimited online resources.  SEO companies provide a service that will improve the quality and quantity of the traffic towards your website through natural search engine rankings. In other words, search engine optimisation companies worth their salt know how to propel your website to the top of the first page. The cost of it is worth it if you know the new business that it brings in can repay that investment. When you know that it can eventually be recovered due to an increase in traffic, sales and exposure then this will grow your business at a healthier rate.

An In-house SEO team is usually composed of the company’s IT techs. These individuals, although familiar with how the internet works, do not really possess the knowledge nor the expertise to handle SEO. Most of the time they only achieve minimal success.

Lack of concrete vision, strategies and planning

You should only consider search engine optimisation if you have created a specific strategic plan in mind, otherwise forget it. We can’t deny the importance of strategy since it aids us in achieving good results. However, a strategy without thorough planning will leave you with no specific course of action to follow and will not improve your search engine rankings. It is a known fact that SEO is deeply rooted in advertising and marketing hence, it requires almost the same planning requirements. In the same way, a campaign without a clear vision of how it will end up is just a waste of money, time and effort. Those businesses that don’t have strategies or plans eventually reap disappointing results.

Is everyone in the know?

Always remember that your SEO team is the equivalent of your marketing wing in the real world. Not including them in the decision, or planning process can become a big problem in the long run.
Your SEO consultant must be aware of what to market, and who to target in your campaigns. To isolate the individuals that handle your online marketing, is the same as you getting someone right off the street and telling them to sell your product or services. Online and offline marketing must move and act in the same direction in order to be productive.

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