Correctly handled, pay-per-click (PPC) is a very effective, targeted marketing method that can yield a great return on investment. Expert PPC management, will make you campaigns more efficient and ensure you achieve the results you are looking for.
People will almost definitely visit Google, Bing or Yahoo and search for specific words and phrases in order to find the products or services they are interested in. All of the major search engines can provide accurate and detailed stats about which words and phrases are most commonly searched for by your potential customers and clients. Taking this data into account, we can work with you, to select a set of keywords associated with the products or services that you sell.
Pay per click marketing then involves you bidding against your competitors for placement at the top of search engine results. The higher your bid in relation to others, the higher the link to your site appears in the search results. The quality and relevancy of your 2 or 3 line advert will also affect the position your PPC advert appears in.
Each visitor who is driven to your website as a result of your pay per click marketing campaign is a new potential customer keenly looking for what you have to offer them. The great thing about PPC is that you only pay after the visitor clicks the link on your advert and visits your website. If the visitor doesn’t click through, you don’t pay. Keyword prices fluctuate constantly (in increments of £0.01) depending on how much your competition is willing to bid to be higher in the results for a given search term. We will provide you with expert advice on how many potential visitors are searching every month in your market / niche and what return on investment you can expect.
As internet traffic fluctuates from hour to hour every day, so do the keyword bid prices paid by your competitors. Keeping control of your marketing budget and achieving a good return on your investment can be very difficult to manage alone. We can ensure that your company always achieves the best possible return on your precious marketing resources. We do this by constantly monitoring and evaluating your pay per click campaigns, making necessary changes to keywords, bid prices, and adverts on your behalf.
You can attract hundreds and thousands of extra potential customers online instantly with an optimised PPC campaign.