The search engines want to see link popularity to determine the weak from the strong – which one is your website?…
Your website can not establish authority purely from on page search engine optimisation – it must be earned from a combination of different search engine optimisation tactics and one of the most essential being link building. Every effective SEO strategy must employ link building to improve website popularity in the search engines.
Every inbound link pointing to your website is considered by the search engines as a vote of confidence – however link popularity can make or break your SEO campaign. Although you may have many inbound links from many different sites, search engines will reward a site with good link popularity if the links are coming from sites with high quality, relevant content and high authority in your industry.
The power of internal links does not carry as much clout as backlinks, but it can still have positive effects. This type of linking helps improve usability within websites and is best utilised when it can offer an opportunity to directly link to another page within your website. We can look at the keywords you are targeting to increase rankings for and use internet linking as part of your On Page SEO.
Just like building backlinks, it is your responsibility to only link to websites that are of high value, relevance and an authority in your marketplace.